Celebrating The Rich Tapestry of West African History and Culture With The Authentic Essence of Akpetshie.

Overview

Art Direction

Packaging Design

Logo Design 

Branding

Advertising

Audience Research

Market Research

Copywriting

Advertising

Job Depth

Sector

Liquor & Spirits

Ad Campaign

Akpeteshie holds significant cultural significance across West Africa, with a rich history dating back to colonial times when it was clandestinely distilled. Today, it remains a beloved beverage, often enjoyed at social gatherings and celebrations. In this advertising approach, the ads honor this legacy by incorporating images concealed within the silhouette of a bottle, highlighting Anita's role as an official brand of Akpeteshie liquor. This strategy not only pays homage to the forgotten aspects of this traditional spirit but also accentuates Anita's distinctiveness as a celebratory twist on the beloved gin.

Behind The Design

Previous
Previous

Naylor Association Solutions

Next
Next

Emission Missions | Data Visualization Publication